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Wednesday, 12 March 2014 06:14

Marriage of beauty and art: Dr Irena Eris promotes culture in Poland

On the 100th anniversary of the Arnold Szyfman Polish Theater (Teatr Polski) in Warsaw, Dr Irena Eris, the only Polish brand admitted to the prestigious Comité Colbert, became the theater’s Platinum Patron. Another brand belonging to this French association is Comédie-Française, where Andrzej Seweryn, the current director of the Polish Theatre in Warsaw, has acted and staged since 1993.

In many countries it has become a tradition for commercial companies to join élite organizations that promote art. The Amici della Scala Foundation and the Patron’s Club of the Czech National Theater are prestigious clubs whose members commit themselves to support a specific cultural institution. High culture has a better chance to survive through partnership with commercial organizations that understand the need to promote this kind of activities. This trend is personified by Dr Irena Eris, a brand being a synonym of luxury, reliability, and the highest quality, but also innovation and activity in the areas of art and sports.