Wednesday, 17 September 2014 04:43

Volvo is back!

Do you remember the famous splits Jean-Claude Van Damme did between two racing trucks? If so, then we have good news for you - Volvo is back with a new idea about how to promote its new car models... And you can certainly bet that it will not be missing the same amount of sensation as experienced last year!


A hamster driving a truck, an actor doing the splits, a stunt-woman walking over a tightrope between two trucks - such are the attractions Volvo ensured to provide last time they promoted their latest models of trucks. Today, the company is back with a trailer showing preparations for its new campaign, which will premiere September 24th.
What will we see on the opening night? It's hard to say, but the 2012 Oscar nominated name Henry Alex Rubin does raise our expectations to the level of something extraordinary. In addition, this spot shows the installation of a number of hidden cameras and a mysterious, yet high-hope arousing name of the campaign; "The Casino". Without a doubt, fans of cars and Volvo commercials will once again be able to enjoy a great spectacle.
The premiere of the campaign will be held in just a few days, and you will be able to watch it on Volvo's Youtube channel. If you do not want to miss it, it is worth subscribing to the channel and quietly waiting for the beginning of "The Casino".
How can you find the channel? Just click on the video below!


Cars & Tech

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