IKEA - the Swedish chain of furniture stores where you can find just about anything. Starting from the candlestick, and ending with great big multi-door wardrobes and shelves. Every year, this shop gets thousands of customers who are delighted with the low prices and durability of its furniture. However, IKEA does not only have a surprising assortment of products. 

Play is a one day Electronic Music Festival coming to Toronto on September 13th. Influenced by the European festival scene, we are bringing something new to Toronto. Play will feature a mix of local & international artists and have been selected to bring a diverse mix of electronic music to the city.

Who hasn’t been to IKEA at least once? Cheap and nice furniture, interesting ideas for interior design, refurbishment, and its revolutionary flat-pack furniture – we love all these things about the supermarket. No wonder that IKEA has an ever-increasing crowd of supporters, prompting its owners to try more courageous, inventive and entertaining ways of doing things. So, what has IKEA prepared for us this year?

What do you drink for breakfast? Juice, tea, perhaps coffee? And what about for lunch at school? Surely a carbonated beverage or something else from a vending machine. Well, once you watch these videos, I’m pretty sure you’ll change your mind and start drinking something much healthier… Can you guess what it is yet? Haha – not telling you!